Food Dudes is an evidence-based healthy eating programme,
designed to encourage children to eat more fruit and vegetables.
What is Food Dudes?
The EU School Fruit and Vegetable Scheme is delivered to primary schools in Ireland through the Food Dudes Healthy Eating Programme.
Food Dudes is designed to positively change children’s attitudes towards eating fresh fruit and vegetables, by combining three key elements:
Repeated tasting, Rewards and Role modelling.
The new programme is delivered on a continuous cycle in schools.
Food Dudes utilises compostable packaging, to deliver fresh fruit and vegetables, and educational materials to pupils taking part nationwide.
1675
There are more than 1600 schools currently taking part in 2022/23
1
More than one million children have participated in Ireland
3.1
Over 3.1 million portions of fresh fruit and veg delivered in 2022-2023
4x
Research showed a four fold increase in Junior pupils bringing vegetables to school.
The Food Dudes Healthy Eating Programme is managed by Bord Bia in Ireland and is funded by the Department of Agriculture, Food and the Marine with support from the European Union under the School Fruit and Vegetables Scheme. The programme was first developed by the Food Activity Research Unit, School of Psychology at Bangor University, Wales. Copyright © 2004 © 2009 © 2013 Bangor University. University.