Food Dudes is a healthy eating programme,
designed to encourage children to eat more fruit and vegetables.
Become a Food Dudes School
What is Food Dudes?
The EU School Fruit and Vegetable Scheme is delivered to primary schools in Ireland through the Food Dudes Healthy Eating Programme.
Food Dudes uses Repeated tasting, Rewards and Role modelling to encourage positive attitudes towards fruit and vegetables.
The new programme is delivered on a continuous cycle in schools.
Food Dudes uses CRÉ certified compostable packaging and provides educational materials to pupils taking part nationwide.
1675
More than 1200 schools took part in 2025/26 school year.
1
More than 1 million children have participated in Food Dudes since 2007.
3.1
Over 3.1 million portions of fresh fruit and veg delivered in 2022-2023
4x
Research showed a four fold increase in Junior pupils bringing vegetables to school..
Food Dudes Gallery
The Food Dudes Healthy Eating Programme is managed by Bord Bia in Ireland and is funded by the Department of Agriculture, Food and the Marine with support from the European Union under the School Fruit and Vegetables Scheme. The programme was first developed by the Food Activity Research Unit, School of Psychology at Bangor University, Wales. Copyright © 2004 © 2009 © 2013 Bangor University. University.